October 23rd, 2019 by

The Chevrolet brand is one of the most popular manufacturers for a reason; they consistently release solid, reliable vehicles. In addition, they’re also the manufacturers behind some of the most iconic vehicles ever, like the Chevrolet Camaro and the Chevrolet Corvette. Here at Barton Chevrolet, we’re huge fans of our company’s history and want our customers to know more about us. That’s why we compiled a few fun facts about the Chevrolet brand, so you can learn just what makes Chevrolet vehicles so unique!

● Founded in 1911 by William C. Durant, the Chevrolet brand was never actually owned by Louis-Josef Chevrolet. Though the famous Swiss race car driver did co-found the company with Durant and General Motors.

● Though the Chevrolet brand started producing vehicles three years prior, the bow tie emblem did not appear until 1914. Referred to as both a “cross” and a “bow tie” this symbol’s meaning is disputed. The prevailing theory is that the bow tie was originally found on the wallpaper of a hotel in Paris, while other speculators suppose that the emblem was borrowed from a coal company’s advertisement. Either way, the bow tie symbol is almost as iconic as the Chevrolet brand itself.

● After World War II, European sports cars became even more popular among United States drivers. In response to the growing demand, Harley Earl, the head designer at Chevrolet, invented his own sports car. In 1953, the Chevrolet Corvette was introduced and became the first-mass produced sports car in the U.S. The Corvette went on to become one of the most iconic American vehicles ever created.

To learn more about the Chevrolet brand, visit our Chevrolet dealership near Beacon, NY today.

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